PROBLEM: 

These days people expect everything to happen instantly. 
Our memories exist within our smartphone’s camera roll. As the digital revolution replaces all that is ‘retro’, the magical art of the photographic process is being lost. 
The passion is disappearing as people instantly become photographers when their hands touch a smartphone

IDEA: 

A photography event sponsored by Kodak which aims to inspire young photographers and artists to rediscover (or discover for the first time) the marvels and mysteries of the dark room. 
The event encourages people to meet and create art, and literally develop a connection with each other.
Once you downloaded the app and played the game, you receive a disposable camera that you need to use until the event. 


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